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Trainings

Mastering the Art of being Distinct yet Diverse

Pricing for Profitability in the Information Age

Companies leave millions of dollars on the table every year through sub-optimal pricing practices. The current abundance of customer data, in the context of increased global competition and the instant information sharing made possible by the internet, requires companies to not only set the right prices but to continually monitor and refine pricing.

KEY LEARNING
  • Economic Value to the Customer
  • Fighting a Price War
  • Price Sensitivity Analysis
  • Demand Forecasting
  • Price Contract Negotiations
  • Product Line Pricing, Bundling, and Versioning
  • Price Customization
  • Licensing Models
  • Auctions
  • Revenue Management
  • Revenue Models

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